Sales efforts and onboarding new protocols-

Great questions, @BowTiedIguana!

I’ll just jump into the conversation and remind the community that once the first quarter of Mutant Marketing comes to a close (2 Nov), we will be focused on the 3rd Key Result: The DAO Coverage Campaign. We’re currently creating assets for this campaign and determining strategy.

As more DAOs diversify, hold productive assets, own their own liquidity, etc., they are taking on a good deal of risk with funds needed to ensure the future of their protocol. Since most DAOs don’t earn any or enough operating revenue to fund their operation, non-operating revenues are the lifeblood of a DAO treasury. Mutant Marketing will highlight some of these points, among others, and execute a whole campaign targeted at getting more DAO treasuries covered by Nexus. We’re the only DeFi coverage provider with enough capital to take on this task.

You can check out our Mutant Marketing Strategy & Budget Proposal and see the description of this campaign.

This is indeed a massive opportunity for the mutual, and I’m looking forward to bringing our strategy to market.

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